Notes from operating

Perspectives on building and scaling.

Practical perspectives on fractional COO leadership, startup operations, product-to-market execution and APAC expansion.

Operating Leadership

When Does a Startup Actually Need a COO?

Coming soon

APAC Expansion

Entering Thailand: What International Technology Companies Underestimate

Coming soon

Product & GTM

Product-Market Fit Isn’t the Same as Product-to-Market Execution

Coming soon

Founder Systems

From 10 to 50 Employees: The Operating System Has to Change

Coming soon

Commercial Growth

Why Strategic Partnerships Fail After the Press Release

Coming soon

Commercial Growth

The Difference Between Pipeline and a Commercial Engine

Coming soon

Commercial Growth

When Should a Founder Hire a Head of Sales vs a CCO?

Coming soon

Commercial Growth

Why Product and Sales Often Optimise for Different Businesses

Coming soon

Commercial Growth

When Channel Partnerships Actually Create Leverage

Coming soon

These perspectives are drawn from real operating, product and market-expansion experience across APAC.

LET’S TALK

Need a senior operator?

If execution is becoming harder to coordinate as the company grows, let’s talk about what is actually getting in the way.

BANGKOK OFFICE

Based in Bangkok.
Operating across APAC.

Baan Piyasathon
66 Soi Suanplu, Thung Maha Mek, Sathon, Bangkok 10120
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