APAC market expansion

Enter Southeast Asia without building the entire organisation on Day One.

Entering a new market requires more than identifying potential customers.

Regional operating model

Based in Bangkok. Operating across APAC.

Market entry requires more than identifying potential customers—it requires coordinated local execution across product, partnerships, commercial development and regional operations.

IndiaSri LankaBangladeshVietnamMalaysiaIndonesiaPhilippinesWider APACThailandBANGKOK
People · Markets · Partnerships · Growth
  • Identify opportunities and validate demand.
  • Define the right path to market.
  • Build trusted, on-the-ground relationships.
  • Engage and win strategic customers.
  • Drive revenue, market share and long-term growth.
  • Adapt for local markets and customer needs.
  • Activate and scale partner channels.
  • Coordinate and deliver across APAC.
  • Based in Bangkok.Operating across APAC.
  • Regional execution
  • Market entry, partnerships, localisation, commercial development

Beyond market entry

And somebody has to own execution.

I can work as your operating partner on the ground.

  • 01The product may need localisation.
  • 02The pricing may need adjustment.
  • 03Partners need qualification.
  • 04Enterprise customers require local relationships.
  • 05Technology integrations differ.
  • 06Commercial assumptions need testing.

This is most useful when

Particularly relevant for Singapore-based and international technology companies entering Thailand and Southeast Asia.

  • You are entering Thailand or Southeast Asia for the first time
  • You have customers or leads but no senior local operating owner
  • You are testing whether the market justifies a full local team
  • You need local partnerships before committing significant capital
  • Product, pricing or integrations need adaptation for the market
  • You need one senior operator coordinating commercial and operating execution

Regional execution

Build the local foundations
for a regional business.

  • 01Market Opportunity Assessment
  • 02Thailand / Southeast Asia Entry Strategy
  • 03Strategic Partnerships
  • 04Enterprise & Strategic Business Development
  • 05Channel Development
  • 06Local Product Requirements
  • 07Technology & Payment Partnerships
  • 08Commercial Model Validation
  • 09GTM Execution
  • 10Regional Operating Setup

Selected operating experience

  • 6+Asian marketscommercial and operating exposure
  • 169M+usersscaled through telco/e-wallet ecosystems
  • Enterprise + partner ecosystemstechnology, telecom and institutional relationships

Based in Bangkok. Operating across APAC.

Experience across multiple Asian markets

  • Thailand
  • Indonesia
  • Philippines
  • Malaysia
  • Vietnam
  • India
  • Sri Lanka
  • Bangladesh
  • Wider APAC

LET’S TALK

A new market. A grounded operating partner.

Let’s discuss your priorities for Thailand and Southeast Asia, and what it will take to execute them.

BANGKOK OFFICE

Based in Bangkok.
Operating across APAC.

Baan Piyasathon
66 Soi Suanplu, Thung Maha Mek, Sathon, Bangkok 10120
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