Fractional COO | Commercial & Technology Operating Partner

BANGKOK · APAC

Your business
has grown.
Has your operating
model kept up?

I work alongside founders and CEOs of technology companies to align Product, Technology, Commercial and Operations—turning strategy into coordinated execution, commercial growth and scalable operating systems without the commitment of hiring a full-time executive team.

Product × Technology × Commercial × Operations | APACSenior leadership. Embedded execution.
17+Years in technology & business
169M+Users scaled
6+Asian markets

Selected operating experience

Built across different businesses.
A common operating discipline.

Selected examples of product, commercial and operating work across consumer technology, digital infrastructure, Web3, telecommunications and mission-critical systems.

Selected current and prior operating experience. Company names are referenced solely to describe professional roles and experience.

The operating gap

When the founder becomes the operating system.

Early-stage companies move quickly because the founder sits at the centre of everything.

But as the company grows, that strength can become a constraint.

  • 01Product has its priorities.
  • 02Engineering has its roadmap.
  • 03Sales is making commitments.
  • 04Marketing is running campaigns.
  • 05Operations is solving today’s problems.
  • 06Partners and vendors need decisions.

Increasingly, everything comes back to the founder.

The problem isn’t necessarily the people.
It’s the operating system connecting them.

That’s where I work.

How I help

Senior operating leadership,
embedded where it matters.

01 /

Fractional COO

Align the company around execution.

  • Operating priorities
  • Cross-functional alignment
  • KPIs & accountability
  • Management cadence
  • Founder-to-team communication
  • Leadership accountability
  • Execution governance
  • Organisational bottlenecks
Explore Fractional COO
02 /

Commercial Growth

Build a repeatable commercial engine.

  • Revenue strategy
  • Enterprise sales
  • Strategic partnerships
  • Channel development
  • Pricing & monetisation
  • Pipeline development
  • Commercial proposition
  • Sales & partner execution
Explore Commercial Growth
03 /

Product & GTM

Turn products into businesses.

  • Product strategy
  • Use-case validation
  • MVP definition
  • Product-development oversight
  • Product-market fit
  • Monetisation
  • GTM strategy
  • Launch & optimisation
Explore Product & GTM
04 /

APAC Market Expansion

Enter and scale Asian markets intelligently.

  • Market assessment
  • Market-entry strategy
  • Local partnerships
  • Enterprise relationships
  • Commercial development
  • Product localisation
  • Channel ecosystem
  • Regional execution
Explore APAC Expansion

Why Manish

I don’t advise
from the sidelines.

I’ve spent my career building between the functions.

I’m a technology and commercial operator with 17+ years across startups, digital platforms, enterprise technology and APAC markets. I’ve worked from zero-to-one product development through regional scale, sitting between founders, product teams, engineers, customers, sales organisations and partners to turn technology into commercial and operating outcomes.

Operating at the intersection—not inside another silo.

Meet Manish
THE CONNECTING LAYERMANISH JHA

Product

Concept → MVP → Development → Launch → Scale

Technology

Engineering → APIs → Platforms → Integrations → Vendors

Commercial

Revenue → Sales → Partnerships → Channels → Monetisation

Operations

Teams → KPIs → Accountability → Execution → Scale

Selected operating experience

Built. Launched.
Commercialised. Scaled.

Selected operating results from current and prior roles.

The Binary Holdings

WEB3 · FINTECH · TELCO

169M+

Users reached across six Asian markets

Led product lifecycles, partnerships, integrations, GTM and regional commercialisation of a B2B2C digital ecosystem distributed through major telecommunications and e-wallet partners.

BangkokBangladeshSri LankaVietnamPhilippinesMalaysiaIndonesia
  • 17-person cross-functional team
  • 5 Telcos served
Read the operating story

Fando

SPORTS · CREATORS · COMMUNITY

500K+

Activated users from a zero-to-one consumer product

Joined Fando as the first employee after the founder and helped conceptualise, design, develop and take to market an iOS/Android sports-social platform combining short-form video, communities, social feeds, user-generated content and digital assets.

  • Content
  • Community
  • Engagement
  • Digital Assets
  • 30+ sports
  • 700+ creator/partner ecosystem
Read the operating story

SPARK

SOCIAL · MARKETPLACE · EXPERIENCES

10K+

Activated users within four months

Co-founded and helped take SPARK from product development through launch, commercialisation and early scale.

  • Social discovery
  • Venue experiences
  • Marketplace
  • Payments

Mobile product · Marketplace · Payments · Partnerships · Experiences

Read the operating story
INDUSTRY EXPERIENCE

Experience across technology,
digital platforms and critical infrastructure.

Manish has worked across industries ranging from mission-critical satellite and telecommunications systems to Web3, fintech, consumer technology and enterprise software.

Who I work with

Built for founders navigating the messy middle.

This isn’t designed for companies that simply need another consultant.

I work best with founder-led technology businesses where the product has potential, the company is moving quickly, but execution is becoming increasingly difficult to coordinate.

  1. 01

    You’ve grown from 10 people to 50—and the way you operated at 10 no longer works.

  2. 02

    Product, Engineering and Commercial teams are pulling in different directions.

  3. 03

    Everything still requires founder approval.

  4. 04

    You’ve built the product but haven’t built a repeatable commercial engine.

  5. 05

    You’re launching a second product or business line.

  6. 06

    You’re entering Southeast Asia but aren’t ready to build a complete regional leadership team.

EARLY TRACTIONINCREASING COMPLEXITYBIGGER OPPORTUNITIESNEED FOR OPERATING LEADERSHIP

This may be the point where I can help.

Book a Founder Operating Session

Operating model

Diagnose → Align → Execute → Scale

  1. 01

    Diagnose

    Understand where execution is actually breaking.

    I examine the product, commercial model, organisation, priorities, KPIs, technology dependencies, vendors and management cadence.

  2. 02

    Align

    Create clarity around what matters.

    Translate founder priorities into company priorities, establish ownership, define measurable outcomes and align functions around common objectives.

  3. 03

    Execute

    Move from PowerPoint to operating reality.

    Work alongside functional leaders and teams to unblock decisions, coordinate execution, manage dependencies and drive priority initiatives.

  4. 04

    Scale

    Make the organisation less founder-dependent.

    Build repeatable operating mechanisms, stronger leadership ownership and management visibility so execution can scale with the business.

CLARITY · OWNERSHIP · COORDINATION · SCALE

LET’S TALK

Need another senior operator beside you?

If execution is becoming harder to coordinate as the company grows, let’s talk about what is actually getting in the way.

BANGKOK OFFICE

Based in Bangkok.
Operating across APAC.

Baan Piyasathon
66 Soi Suanplu, Thung Maha Mek, Sathon, Bangkok 10120
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